We are so very excited to have been picked as an ambassador for Small Business Saturday this year.
The campaign is amazing and we’ve been following and supporting it since it began in 2013 in the UK.
The Small Business Saturday Team campaigns for everyone to support small businesses – ideally all year round but particularly in the run up to Christmas. The first Saturday in December – 3rd December this year has been chosen to be “Small Business Saturday”.
We will be highlighted as a local small business alongside 100 other businesses in the run up to the day.Each day on the website (starting from 26th August) a small business will be showcased.
Facts and figures from Small business Saturday:
- Small Business Saturday is already the UK’s most successful small business campaign. This is the fourth year of the campaign, which last year saw £623m spent with small businesses across the UK on Small Business Saturday, an increase of £119m or 24 per cent on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent. Over 75% of local councils supported the campaign, giving considerable national reach into local communities.
- The campaign is a great nationwide promotional and marketing tool for small businesses. It is totally free to participate and any small businesses can get involved – from one-man-bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses. In short, Small Business Saturday exists to support, inspire and promote small businesses. “The British public has a great affection for small businesses and we continue to see that grow year on year. Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,” explains Campaign Director Michelle Ovens.
- “Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.
- ”Small Business Saturday, which is a grassroots, not-for-profit campaign, was originally founded by American Express in the U.S. in 2010 and it remains the principal supporter ofthe campaign in the UK, as part of its on-going commitment to encourageconsumers to shop small. The campaign also benefits from the backing of leading business organisations including the Federation ofSmall Businesses and Enterprise Nation. The campaign is also supported by PRS For Music, TalkTalk Business, Vistaprint, Post Office and Clear Channel
- More information on Small Business Saturday can also be found on the Small Business Saturday Facebook page facebook.com/smallbusinesssaturdayuk) and Twitter feed (@SmallBizSatUk).